Together Somos Más

During Hispanic Heritage Month, “Together We are More” spotlighted Latino dreamers and creators who transform the world through their art and stories.

We kicked things off with
our star influencer, Leslie Grace.
3x Latin Grammy nominee,
actress, and singer.
She announced to the world how,
Together Somos Más.

Then, with the help of local latino artists, like David Maldonado, we created murals and a unique VIS ID leveraging key Hispanic elements across the campaign.

““The rainbow-like element in the center I took inspiration from the stripes on serapes as a way to symbolize the duality that Latinos live in, specifically in this country. The guitar symbolizes the arts that keep our culture, stories, and style alive through storytelling and expression. The monarch butterfly is a symbol of migration.’””

— -David Maldonado

From there our creative was deployed across social media. We elevated Latino voices through a view of community and culture, sharing stories, and murals across Facebook, Instagram, TikTok, BuzzFeed, and Pandora.